The N. Period

The rapper Jay-Z has teamed up with fellow African-American enterpeneur Steve Stoute to launch Translation Advertising in New York City. The company’s aim is to create advertising that caters to multi-cultural consumers without alienating them. Given his popularity, Jay-Z may very well be onto a new trend in advertising: marketing intelligently to groups who have previously been either misunderstood or ignored altogether. Like Jay-Z says, “we don’t walk into the store and hit the breakdance moves.” Let’s hope that this lays he groundwork for bridging the gap between corporate America and the urban society that it so obviously and desperately seeks to tap.

Article from The New York Times.